The men behind the Light Bright guerilla marketing campaign for Aqua Teen Hunger Force rattled members of the media yesterday at their press conference. “Are you not taking this seriously?” said one reporter. Another asks essentially the same thing. And then again. In a report on the conference today Fox News refers to the marketing campaign as a “botched scheme,” as if the Light Bright thingies actually were ill-designed bombs, devices meant to harm the homeland. One more time for Fox News: The thingies are ADS not BOMBS!
The Aqua Teen Hunger guys are cartoonists or, funnier, cartoon marketers, one in dreadlocks, the other in an outgrown Beatles do. At the press conference they spoke with deadpan irony about hairstyles. Yet the TV news reporters had to ask whether the men were “taking this seriously.” What they weren’t taking seriously was TV news. And why should they?