More on the ATT&T and Rock the Vote partnership we reported on a couple weeks ago… Here’s a video on the collaboration as it was announced in the weeks before the Iowa caucus. The idea is to get young people to text each other about politics and thus motivate each other to express their views, inform the campaigns, register to vote and get to the polls. In what we’re not sure is horrifically depressing or comically real or both are the insights on the plan offered by ATT&T Marketing Director Rich Robbins, who at about the 1:17 mark above starts in all about how ATT&T has partnered with American Idol for years, “helping America choose the next pop star.” According to him, that’s right, this plan will similarly help Americans choose the next U.S. president. Egad. World, this is how it works now! Welcome to the future.

Question: Are people actually using the plan? Is it getting New Hampshirites to the polls today?

Tags: american idol, at&t, rock the vote