Let’s All Have A Soda! The Corn Refiners Association in Action
The Corn Refiners Association recently launched a $30 million advertising and pr campaign aiming to convince consumers that high-fructose corn syrup isn’t the devil sweetener it’s been made out to be.
These television ads are a cornerstone of the campaign.
I think we can all agree that something that’s “fine in moderation” is going to be extra healthy.
The Association’s Web site for this pr push has lots of handy facts, and frequently reminds readers that, like sugar and honey, HFCS is “natural.”
Prior to this July, the Food and Drug Administration hadn’t classified HFCS as “natural.” But after successful lobbying by the Refiners Association, the FDA changed its position. The FDA concluded, “Because the glutaraldehyde does not come into contact with the high dextrose equivalent corn starch hydrolsate, it would not be considered to be included in or added to the HFCS.” If that isn’t natural, then what is? (Read the complete text of the FDA’s letter here.)
After getting the “natural” labeling the association needed, it stands to reason the group quickly started planning for its advertising push.
Of course, the Corn Refiners Association isn’t the only disingenuous group that’s advertised. There’s Philip Morris’ QuitAssist Web site, and the myriad of oil company commercials promoting any number of good deeds.
At ExxonMobil they help stop malaria …
And ConocoPhillips builds houses.
There was a time in America when companies didn’t have to run commercials to repair their image. Instead, they could just advertise their products. Weren’t times better then?

When I first saw these commercials, I was infuriated! Couldn’t the stupid High Fructose Corn Syrup arguer say SOMETHING bad about it? “Oh you know what they say about that stuff…” “Yeah? what?” “Uh, dur, ummm ” Although I understand the point behind it, it’s to give the knowledgeable person who’s for HFCS room to get all their false “facts” in. But is that how the CRA, who are spending millions of dollars on a website and advertisements want to portray Americans, as stupid and borderline mentally handicapped? I was totally offended by the lack of credit this company gave its viewers. To blatantly imply that Americans are too stupid to read facts and make up their own minds is a brave gesture of patronization.
I may not be a total vegan/holistic consumer that steers away from any and all chemicals, but my family and I have changed our lifestyles in the past year to weed out any excessive ingestion of mainstream brand name products that contain an obtuse amount of additives and unnecessary chemicals. During the beginning of this new diet, we did research on certain ingredients such as: High Fructose Corn Syrup, Monosodium Glutamate (MSG), artificial colors and flavors, and partially hydrogenized oils (trans fats).
What we discovered was scary. No matter how much the Corn Refiners Association would like us to believe that HFCS is made from corn, the fact is that it simply is not. At least not in the manner a normal everyday person would imagine. Corn syrup (Karo) is directly derived from corn, but not High Fructose CS. And what HFCS does to your body is very scary! Regular use of HFCS is equivalent to the damage of your liver as decades of alcohol consumption, why? Because your liver can not clean it out. There is no filter for something that fake to come into your body. So it sits and festers in your liver system, like tar in the lungs of a smoker.
Now, the commercials and website make it perfectly clear that in “moderate use” it’s “fine”? But after heavy searching, the website could not tell me what their definition of “Moderation” was. Is it one serving per day? Per week? How much of this can you possibly consume before “fine” becomes “not so fine”? Because when you think of it, Yes, they want to let themselves off the hook by saying that in moderation… but they are assuming that most people in this country will forget HOW MANY products contain this ingredient (and not as a minimal flavor enhancer, No! HFCS is usually number 2 on the list of most soda drinks and sweets.) Does America realize that loaf bread (just normal everyday white WonderBread) contains HFCS? What about your mayonnaise? Ketchup, BBQ sauces, potato chips, and even healthy seeming items like juices, soups and even frozen vegetables and fruits. And oh, did you want to substitute that soda for a tea? You think you’re helping yourself by getting something with no carbonation and no carmel color? Nope! Nestea and even Lipton White Teas have HFCS in them.
So when you add all these things up, chances are you’re surpassing any definition of “Moderation” before you’ve even finished your breakfast!
HOW the CRA was able to put an ad on the television that said that it was made from corn is beyond me! The more truthful quote should have been…”That it’s a product that is derived from the aspect of corn…” Honestly! is this not the same, if not similar, company that is now putting a corn refined fuel into our gas tanks (ethanol)? Do we really want something like that going into our bodies daily?
Here’s another brain picker. IF high fructose corn syrup has the same amount of calories as sugar, then why not just use sugar in the products? Did you know that Jello, which is supposed to be a low-fat snack prides itself on being sugar free! Great, but you’re replacing the sugar calories for HFCS, why? if they’re the same in caloric intake, why switch? Just consider yourself fat-free and be done with it with sugar.
When the Department of Agriculture secretary, Earl Butz discovered this little secret of processing foods for lower costs (1970s), he found this new technology of molecule stirring in Japan. Japan is the culprit of the invention of High Fructose Corn Syrup, and do most Americans realize that the Japanese do NOT consume their own invention? Probably not. But it was cheap and relatively easy to produce. So he came back to America and upped the production of corn so that he could promote his newfound “baby”.
It’s a sad fact, but Evitt is right. Commercials have changed from advertising their products to defending the corporations. What a pathetic excuse of wasting taxpayers dollars (considering most major corporations lobby for Washington anyway to further promote and stabilize their agendas).
For those who checked out the website, did anyone notice where the CRA was located? Not Indiana, not Illinois, not where there is an abundance of corn production, no their offices are in Washington DC, but not just ANYWHERE in Washington, on Pennsylvania Avenue. Yes you heard right. The people that are trying to convince America that this practical poison is okay are just a hop jump skip away from the White House. How’s that for obvious lobbying?
The fact is, is that $30 million dollars was spent so that Americans would think it was okay to continue their lifestyle of eating whatever they pleased with no consequences. With the economy the way it is, can Americans really sit by and watch someone throw $30,000,000 away on a fabrication? That money could be much better served elsewhere. I’m sure many of the People would like to see that money distributed back into society, where its useful. We Certainly do not wish to waste money and time on an already legal product to get the FDA to re-approve it, Right?
So why would we care whether the FDA has approved this product anyway? Arent the FDA the same people that approved things like Vioxx, Guardasil, Phen-Phen, and (similarly) Saccharin and Aspartame? Haven’t all of those products at one point or another been rendered BAD for you? I think so. And I think some of them were actually taken off the market; Oh yes! there’s still pending lawsuits against some of those products. Hmmm. Food for thought?
MRLHM: Great response. Have you seen Dr. Mercola’s response to these commercials? We reposted his article here: http://riseuprochester.org/200.....orn-syrup/
Actually, yes, I have seen his response. My husband is on his email list. It’s really pitiful that with so many people doing research about our health, some that just want to do the right thing, that there’s always ten more that are going to try to break it down, and unfortunately, more effectively because they have more money. Cause when it all comes down to it, IT’S ALWAYS ABOUT THE MONEY$$$.
Well said. Dr. Mercola (and others) don’t have much to gain by vilifying HFCS. But the Corn Refiner’s Association certainly has a lot to lose…Could you imagine the shock to the corn market?
Yeah, it might revert back to the days when it was consumed as a vegetable… therefore causing the drive for sweets to be made from real sugar again, which might make them more expensive, but might also result in a slowing of obesity in the nation or even around the world. But if so, then the corn production would still be high due to the new ethanol laws of gas refining, they’d just have more corn to put into the gas, which will drive the MPG down even further than the current 20%. I don’t know if the rest of the country has realized it yet, but when Exxon, Chevron, BP and Conoco (and the rest of the) oil companies decided to add 20% ethanol into their finished refined gas, (so they could get $400 billion tax write-offs)The miles per gallon in our tanks also went down by a coinicidental 20%. But I’m off on a tangent.
I feel very sorry for the small kids whose parents believe these commercials and continue feeding their small toddlers popcicles and Kool-Aid, thinking “oh, its perfectly safe!” Considering now parents should be watching out for their kids possibly having kidney stones (yes, kidney stones have become an epidemic in children under the age of five) and even extremely early on-set type two diabetes. But part of the cause of these diseases in such young children is that the pregnant mother is continuting to eat and drink every day brands which contain poor nutrition to the fetus, hence jump-starting their renal systems in the wrong direction.
Just last year, my husband’s niece was diagnosed with a kidney/urinary infection at only three years old. She was actually passing calcium deposits through her urinary tract… just mere steps away from a full-fledged kidney stone. Why? Because her mother insisted on consantly feeding her sodas and ice cream instead of a balanced menu of nutritious foods.
Of course, the brands that produce foods that cause these problems in its consumers would love to ignore the fact that their product is to blame for the downfall of Americans’ health. But it’s hard to ignore the fact that when my husband’s niece was put on a different diet that didn’t include sodas and ice cream, that her body suddenly started working right and clearing out the junk all on its own, and that she hasn’t had that same problem again.
I just wonder to what limits will “they” go to get their product into the bodies of everyone that can afford them? And when they’ve successfully put all of us in the hospital or in the ground, will they ever admit defeat? Will it really take the fact that there is no one left to buy their product before they sit back and say, “hey, maybe this stuff WASN’T that ‘fine’.”