Amuse Bouche: For Some, The Super Bowl Ads Stole The Show

Monday, February 2nd, 2009

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Even though I’m not a big football fan, the Super Bowl last night was a lot of fun. In addition to the suspenseful, action-packed game, I watched all the great and not-so-great advertisements. Even in these tough economic times, there are companies shelling out the three million for a 30-second Super Bowl ad slot. (I’m not mad at them. Maybe these companies can teach the others some fiscal lessons?) And the ad themes have changed from luxury and free spending to budget cuts and few perks at the office. Even the car ads have seen a big shift, namely American cars are out (no bailout money spent on ads) and Japanese and German cars are in.

Speaking of German cars, Audi had a great ad, “The Chase,” using the Back to the Future movie theme. (The A6 is such a gorgeous car!)

 

And the Doritos “Crystal Ball” ad plays into the hard economic times and the lure of getting free chips! Don’t we all wish we had a crystal ball to predict the future.

 

And if you missed the Super Bowl ads, you can visit Super Bowl FanHouse, Super-Bowl Ads.com and even TIME magazine’s piece to see the crazy ads that provided just as much entertainment for some of us as the game.

Layoffs at the Zoos?

Monday, February 2nd, 2009

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A layoff for elephants? Yes, an expected effect of the current recession are state budget cuts that reduce crucial funding for exhibits at zoos, aquariums and botanical gardens. In New York alone, their 76 zoos, botanical gardens and aquariums will lose $9.1 million dollars in funding next year.

“We’re faced with this very difficult problem of firing the animals, as it were,” said Steve Sanderson to CNN. Sanderson is the CEO of the Wildlife Conservation Society, which manages the Bronx Zoo and the New York Aquarium.

Taking matters into their own hands, the Bronx Zoo has created a video (www.bronxzoo.com) to alert people to the animal layoffs.

In this case, an animal firing means some species will be shipped off to other zoos. Or if a species dies, it will not be replaced. And the overall amount of zoo exhibits will decrease.

A spokesman for the New York State Budget Office told CNN that cuts are necessary because of the state’s financial situation. New York isn’t the only place where the state’s budget problems are affecting the zoos. Animal exhibits are being streamlined or discontinued in California, Missouri, North Carolina and Maryland.

Although there is an $819 billion economic stimulus package in consideration, funding for zoos, botanical gardens and aquariums are not included. Taxpayer watchdog groups fought to keep funding from being directed at these organizations.

I hear the elephants, giraffes and other animals at the zoo are wondering: where is their economic bailout?