Amuse Bouche: For Some, The Super Bowl Ads Stole The Show

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Even though I’m not a big football fan, the Super Bowl last night was a lot of fun. In addition to the suspenseful, action-packed game, I watched all the great and not-so-great advertisements. Even in these tough economic times, there are companies shelling out the three million for a 30-second Super Bowl ad slot. (I’m not mad at them. Maybe these companies can teach the others some fiscal lessons?) And the ad themes have changed from luxury and free spending to budget cuts and few perks at the office. Even the car ads have seen a big shift, namely American cars are out (no bailout money spent on ads) and Japanese and German cars are in.

Speaking of German cars, Audi had a great ad, “The Chase,” using the Back to the Future movie theme. (The A6 is such a gorgeous car!)

 

And the Doritos “Crystal Ball” ad plays into the hard economic times and the lure of getting free chips! Don’t we all wish we had a crystal ball to predict the future.

 

And if you missed the Super Bowl ads, you can visit Super Bowl FanHouse, Super-Bowl Ads.com and even TIME magazine’s piece to see the crazy ads that provided just as much entertainment for some of us as the game.

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