Why? Because it’s Saturday and you don’t have to drink coffee today! Because it was Bill Murray’s birthday last week. Because in the right hands mere sight gags can still be funny! Because you can still feel proud of a country that’s got musicians and comedians and directors who can get together and make crazy utterly American stuff like this.

Anything that mocks magazine culture, TV crime shows and silly montage plot techniques is worth… ten-minutes of your time, maybe? This one also somehow features Bill Murray. I don’t know if Bill drinks milk before bed. I do know that being a fact checker is ridiculous— one of those jobs that you can’t believe (a) has to be done (b) that you’re doing and (c) that Hollywood thinks is cool (Bright Lights Big City, Almost Famous, etc). So click on the photo, silly!