meet the press

Media Watchdog: Is Meet the Press For Mature Audiences Only?

Friday, December 12th, 2008

David Gregory, superstar of NBC News and former White House correspondent, will host his first episode of “Meet the Press,” the interview news program, this Sunday. While the media had been speculating for weeks about who the new host would be, Americans have mostly survived the wait. At least I have.

“Meet the Press” is the longest-running television show in broadcast history, and NBC staffers regard it with a great degree of reverence. This same fawning is paid to Tim Russert, the long-time host of MPT who died earlier this year. Tom Brokaw, who took over as temporary host after Russert died, was in full reverence mode when he introduced Gregory as the new host on last week’s show. “Tim always liked to say that ‘Meet the Press was a national treasure, the rest of us were all temporary custodians of all that,” Brokaw said.

Apparently, within the NBC studios Brokaw is also a national treasure. At least that’s how Gregory treated him during their conversation last week. “I feel so grateful to you for everything you’ve brought to the program in such a difficult time after Tim died, and it’s really meant a lot,” Gregory said. “It’s meant a lot to the country, it’s meant a lot to us to see your example.”

Really? It’s meant a lot to the country? Russert’s untimely death may have been a surprise, but I’m sorry to say most people have pretty much moved on by now. (Slate’s Jack Shafer documented the media’s obsessive and saccharine Russert coverage.) With the newly canonized Russert tied so closely to “Meet the Press,” it’s understandable (in a way) that the press hyperventilated about his replacement (as again covered by Shafer.)

In his sign-off last week, Brokaw noted how “Meet the Press” was valued by viewers outside of New York City and Washington, D.C. “Across the country,” he said, “I have been very struck by how important this broadcast is to people as a regular appointment for them.”

But “Meet the Press” was relevant only once during the presidential campaign, when Colin Powell endorsed Barack Obama. And this relevance was due solely to Powell’s praise for Obama.

There has to be a generational gap, because I have watched “Meet the Press” exactly once: for the Colin Powell segment. And that was by streaming video.

Brokaw encouraged Gregory to “reach to your generation and get some fresh new voices that are out there because it’s a very impressive crowd of young journalists who are coming of age.” I’m flattered, Tom, I am. But notice he didn’t say “young viewers.” Maybe that’s because no young person in her right mind would wake up at 8 a.m. Sunday morning to listen to politicians go over their talking points.

If “Meet the Press” is the institution I keep hearing it is, then it will still be around in 39 years, for its 100th birthday. By then I’ll be 65, and old enough to appreciate the wonder that is “Meet the Press.” Will David Gregory still be hosting?

Powell brings Credibility to Obama, Donors Supply the Cash

Monday, October 20th, 2008

Colin Powell endorsed Barack Obama on Sunday’s “Meet the Press,” calling him “a transformational figure.” The support from the former Secretary of State under Buash and Chairman of the Joint Chiefs of Staff does much to allay undecided voters’ concerns about Obama’s lack of experience.

But it is the Obama campaign’s announcement on Sunday that it had raised $150 million in September that should really be worrying the McCain campaign. Obama is already airing four times as many advertisements as McCain, and has broken the advertising spending record George W. Bush set in 2004 election with more than two weeks to go.

On Monday’s “Morning Joe” on MSNBC, McCain campaign manager Rick Davis said Obama’s fundraising total was impressive. “That is a ‘wow’ moment. No question about that. It’s an enormous amount of money.”

In contrast to Obama’s massive war chest, McCain’s filing with the Federal Election Commission said he has $47 million to spend in October after spending $37 million in September.

McCain is relying on $84.1 million in federal financing, which limits him from directly raising additional money. And the support he expected from state GOP offices may be drying up. The Florida GOP is saving at least $2 million to spend on the 2010 election cycle.

Bloomberg estimates Obama will have $200 million more total to spend over the last two weeks of the campaign than McCain.

And what will the Obama campaign be spending that extra money on? How about advertisements touting the candidate’s most significant endorsement? Even former GOP House Speaker Newt Gingrich predicted as much on ABC’s “This Week” Sunday.

“What this just did in one sound bite—and I assume that sound bite will end up in an ad—is it eliminated the experience argument,” Gingrich said.

There’s no question Powell’s endorsement is devastating to McCain, both personally and politically. Mike Murphy, McCain’s senior strategist for his 2000 campaign, said as much on his blog at Time.

“I am not normally of the view that endorsements mean much in Presidential politics. But Colin Powell’s endorsement of Obama today is a real sledgehammer blow to the already staggering McCain campaign. Not just because a Powell endorsement shores up Obama’s shaky foreign policy bonafides, but even more because of the content of Powell’s remarks on “Meet the Press.” The General showed he still knows how to launch a brutal offense.”

We know how important momentum, or the appearance of momentum in the eye of the media, is over the last stretch of the campaign, and Obama is clearly surging now. Time magazine’s Mark Halperin predicts the real benefit of the Powell endorsement is it keeps the spotlight on Obama. He writes:

“However, the indisputable benefit that Powell brings Obama is that the former Secretary of State and general is sure to block out any chance McCain has of winning the next two or three days of news coverage, as the media swoons over the implications of the choice. It is simple political math: McCain has 15 days to close a substantial gap, and he will now lose at least one fifth of his total remaining time.”

Colin Powell brings new credibility to Obama’s bid for the presidency, and with his enormous fundraising totals, Obama can ensure voters are hearing his message, not McCain’s. Talk about a tough one-two punch.