whole foods

Who Knew ‘Arugula’ is a Dirty Word?

Tuesday, September 16th, 2008

Apparently, I am just another member of the liberal elite.

On Friday night my wife and I had one of our good friends over for dinner in our new apartment. We wanted to serve a meal that was casual, yet delicious, so we settled on turkey burgers from Trader Joe’s, cooked to order on our Le Creuset grill pan. We topped the burgers with provolone cheese, guacamole, sautéed mushrooms and onions, and tomatoes from the farmer’s market, and served them on whole-wheat buns.

We rounded the meal out with a spinach and arugula side salad, topped with fresh orange slices, walnuts and Parmesan shavings. Dessert was simple—home-made oatmeal chocolate chip cookies.

Sounds delicious, right? And yet, it’s a good thing I didn’t have Barack Obama over for dinner, because he’s run into enough trouble with arugula as it is. In July 2007, the candidate mentioned to a group of Iowa farmers that the price of the lettuce was high at Whole Foods. “Anybody gone into Whole Foods lately and see what they charge for arugula?” Obama said. “I mean, they’re charging a lot of money for this stuff.”

Obama attempted to connect with farmers who were growing and selling arugula and thus earning more money from their crops. Instead, conservative commentators ridiculed him, claiming he was out of touch with small-town America.

Class battles have jumped to the forefront of the 2008 election in coded ways. Sarah Palin spoke at length about her roots in small-town America. “[Small-town citizens] are the ones who do some of the hardest work in America who grow our food, run our factories and fight our wars,” she said. “They love their country, in good times and bad, and they’re always proud of America. I had the privilege of living most of my life in a small town.”

If Republicans have managed to stigmatize “elite,” they have also canonized “small-town,” and especially “small-town values,” even though no one is exactly sure what small-town values are.

Conservatives have identified “elite” as one of this election cycle’s slur words. Michelle Malkin has helped make arugula a synonym. After John McCain had trouble answering in August how many houses he owned, one of his spokespeople claimed Obama was a true elitist. “In terms of who’s an elitist, I think people have made a judgment that John McCain is not an arugula-eating, pointy headed professor-type based on his life story,” Brian Rogers said.

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Morning giblets: daily news roundup

Monday, August 4th, 2008

Obama does the Politico Shuffle: Maybe, he’s not a messiah after all. Obama dances on a tightrope by saying that he’s maybe open to offshore drilling, saying he wouldn’t rule it out if a compromise meant overall success in the long run. This, of course, is angering his most ardent lefty fans. On affirmative action, where he’s been fastidiously pro for much of his career, he’s now toeing the line, saying that his well-off daughters shouldn’t get an immediate pass, if a poor white person demonstrates greater need. It’s a highly nuanced class vs. race discussion that might fly over the heads of many hardened lefties, who believe AA is a solution that should never be messed with. Over the weekend, he’s also switched his position on fully counting those Michigan and Florida delegates that were such a pesky thorn in his side during his battle with Clinton. He’s also not in favor of straightforward reparations, which might put him on shaky ground with a community that’s already taken to heckling him. He’s between a rock and a hard place. As he said in June at a church, “You remember at the beginning, people were wondering — how come he doesn’t have all the support in the African American community. That was when I wasn’t black enough. Now I’m too black.”

Going Local: It appears that the whole trendy movement towards supporting local growers and suppliers of goods might be getting some legs thanks to the rise in oil prices. Because the cost of an avocado goes up exponentially once you factor in fuel and travel costs, consumers might be supporting their regional farmers without resorting to feel-good Whole Foods-esque propaganda. Especially interesting to note in the NYTimes piece is the revelation that many furniture outlets that were outsourcing the making of couches and kitchen tables to China are now turning to local carpenters. Because there are so few of them, business is hopping.

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