Hot on the heels of last month’s story about the BlogHer conference, which generated much controversy, not so much because of the content in the well-done story, but because of its placement in the Style section, there’s another story about female bloggers. This time the piece lands in the Technology section.

Interestingly, it almost has an opposite thesis of the Style section article. This piece says that the female-centric, so-called “mommy blogs,” are becoming major money makers. The sites are a huge draw for big retailers like JC Penney and Macy’s because women are the prime shoppers in the family and make the decision when it comes to buying goods.